Our customers are solution providers in selected markets. We carefully select niches that fit well within our business model, characterized by:
- Quality – the market’s financing needs are convenience-based
- Expertise – we are, or can become, very knowledgeable in the niche
- Value – we can leverage our competencies to add unique value to the market
We help our customers achieve greater success by delivering financing solutions and complementary business services that differentiate them in the markets they serve and help them keep their customers for life.
We work diligently to understand the specific needs and trends of our markets and customers. Our empowered team members use this insight to develop solutions that consistently exceed our customers’ expectations for service, flexibility, and innovation.
Regardless of their potential profitability, GreatAmerica rejects business opportunities that are inconsistent with our collective sense of integrity or that require us to compromise the level of excellence our partners deserve. We strive to ensure that our customers, business associates, employees, investors, and communities are proud of their association with GreatAmerica based on our reputation for hard work, integrity and excellence.